During an ice storm with the heat out, nobody is waiting for your homepage animation to finish.
Nobody in this situation is browsing
The furnace quit and the house is dropping. Ice brought a limb down across the service line. The basement is taking water again after a night of heavy rain.
They are not assessing your workmanship. Three things, fast: you handle air handlers, you come to the Highlands, this is the number.
Assume everything is against you
Everyone rings at once during a storm, stone and brick basements swallow reception, and a phone near empty starts slowing itself down. Those three arrive together every time.
Build for the customer out on an Old Louisville basement and the comfortable one takes care of itself. Words first, images after, nothing standing between the caller and your number.
Put the after-hours terms at the top
Overnight cover belongs in the first screenful, above anything about pollen season of the service page. Parked behind a footer link it may as well not be offered.
Then define it. Someone answers until ten. Ring-back inside the hour. Storm weeks run worst-first and the rate is higher. A vague answer near whether you go outside the Watterson is read as no. Left vague, people read it as no.
Buttons that work with gloves on
Pollen Season, phone in one hand, standing over an air handler. Links the size of a pencil eraser packed together do not get hit.
Make the call button genuinely large, keep it on screen as the page scrolls, and leave empty space around it so nothing else takes the tap from a hand that has been dealing with an air handler for an hour.
Put a stopwatch on it
Next basement job with weak signal, try to book yourself through your own form and time it properly.
The number usually lands badly. What you approved on a monitor is not what a customer meets standing in a cold basement.
